Unpacking the Me

Currently juggling the art of event project management as a Master’s student — graduating July 2025 — while weaving stories and strategy as a part-time Digital Communications Officer at Llandaff Cathedral. One foot in academia, the other in the digital realm—both racing towards the next big thing.

The Now

Plotting my grand entrance onto the strategy career stage, ideally within the advertising sector. Armed to the teeth with my passions, a cracking education, and a dollop of experience, I’m all about campaigns and stories that don’t just shift products but hit right in the feels (scroll down for the juicy titbits 👇🏼).

The Next

"Mehdi is an asset to the workplace. He has brought expertise, professionalism and sincerity to the internship. His knowledgeable, confident demeanour has made him an integral part of the team."

Geraint Williams

"Mehdi helped our charitable trust with the website despite being busy with study and teaching - he is easy to communicate with, gets the brief quickly and makes it easy for those more technologically challenged! Thank you Mehdi"

Hilary Gardner

Chief Operating Officer

Director & Trustee

Career Chronicles

Llandaff Cathedral — Cardiff
Digital Communications Officer (Part-time)

Scroll through the saga of my career, filled with steady steps and creative turns from start to now.

Sept 2024 – Present

• Managed end-to-end newsletter campaigns, leveraging analytics for multi-segment audiences and dynamic content strategies to replace generic weekly emails. Increased open rates by 21% and boosted attendance at community-driven events by 15%.

• Boosted cross-platform engagement by designing standardised visual frameworks using Canva and leveraging analytics to optimise content strategy, driving 18% follower growth and 35% higher engagement rates across key channels within 5 months.

• Leveraged competitive analysis and market research to develop data-driven social advertising campaigns (Meta & LinkedIn) to promote the cathedral’s venue hosting capabilities. Secured high-profile clients including ‘Concerts by Candlelight’ and ‘The Gin To My Tonic Festival’.

Jun 2024 - Sept 2024

Llandaff Cathedral — Cardiff
Marketing and Events Experience Intern

• Designed volunteer recruitment and onboarding pilot program resolving critical shortages in key volunteer roles. Reduced vacancy fill time by 33% (6→4 weeks) and increased volunteer hours by 22 in 6 months.

• Integrated the cathedral’s guided tours on TripAdvisor, Viator, and Airbnb, driving 30+ weekly bookings within 3 months and establishing a new sustainable revenue stream.

Monumental CLS — Washington D.C., USA
Marketing Executive (Remote)

Jul 2022 - June 2024

• Led a rebranding initiative, collaborating with freelance creatives to redesign brand visuals and optimise all customer-facing digital platforms. Conducted surveys to assess brand perception, resulting in an 13-point increase in Net Promoter Score (NPS), from 66 to 79, within six months.

• Strengthened global affiliate partnerships and increased referral business by 6% through the launch and optimisation of newsletters, leveraging dynamic email content to personalise engagement.

• Set up and optimised a paid media plan across LinkedIn and Google Ads, driving expansion into new markets (Boston and New York) and securing two major clients, AWS and BNY Investments.

• Served as the primary client liaison for key accounts (BAE Systems, BNY Investments, NAFCU), ensuring seamless communication and collaboration. Successfully facilitated the expansion of services to additional divisional and regional HQs, driving a revenue growth of 5-9% across the accounts.

McCann Worldgroup — Manchester
Strategy & Planning Intern

Jul 2018 - Sept 2018

• Conducted market research to inform strategic campaign development for clients such as Jack’s (Tesco’s former discount stores) and Aldi UK & Ireland.

• Assisted in designing and conducting focus groups, interviews, and questionnaires, collecting primary data for future brand and performance campaigns.

Highness — Kénitra, Morocco
Brand Strategist Intern

Jul 2017 - Sep 2017

• Conducted market research and competitive intelligence, analysing consumer behaviour and industry trends to inform brand strategy development.

• Contributed to the development of brand messaging and key communication strategies, supporting the creation of creative briefs and content for various marketing channels.

Scholar's Odyssey

Degrees of discovery — two and counting.

Cardiff Metropolitan University
MSc Event Project Management (Expecting Distinction)

Cardiff Metropolitan University
MSc Strategic Marketing (Merit)

Cardiff Metropolitan University
BA (Hons) Business Management Studies (2:1)

Jan 2024 - Present

Jan 2019 - July 2020

Sept 2015 - July 2018

Pursuing an MSc in Event Project Management to blend my strategic marketing skills with the art of delivering standout events, amplifying my influence in the creative industry. Graduating in July 2025.

I explored advanced marketing strategies, honing practical skills through case studies and live projects. My dissertation examined 'The different consumer perceptions of e-servicescape for online retailers.'

A blend of management expertise, entrepreneurial know-how, and strategic thinking, enriched by a hands-on placement role, with my dissertation exploring 'The significance of advertising and its impact on consumer behaviour.'

Passion Pulse

A dazzling dance of mountaineering thrills and filmmaking dreams that fuel my soul.

'I've Got This' Showcase

A collection of skills, certifications, and hard-earned know-how—because learning never stops.

Unlock My Potential

Don't just fill a role, add a catalyst. Drop a line!